How to Win with Google Adwords in 5 easy steps
As a small to medium business owner, would you like a cost effective way to bring in more customers? In just 5 easy steps we will teach you how to find prospects at the very moment they think about purchasing a product or service you offer. That is, how to create a Google Adwords Campaign that is just like planting your own money tree.
What is Google Adwords?
Google Adwords is a form of Pay Per Click internet marketing. It is an Internet advertising model used on websites, in which advertisers pay their host (in this case Google) only when their ad is clicked. No matter what your budget, you can display your ads on Google and their advertising network.
For example, open up a web browser and go to www.Google.com. Now type in the search term ‘flowers’ and click search. What do you see? On the left are the organic results that nobody has sponsored which have been generated through Google’s complex operating system. On the right side and sometimes above the organic listings are the sponsored links. These are the paid advertisements we will teach you how to create in 5 simple steps.
Each of these advertisers is bidding for the keyword "flowers". They only pay if someone is interested enough to click on the advertisement. If nobody sees the ad or is not interested enough to click on the ad the cost to the advertiser is zero. The higher the advertiser bids on a keyword, the higher in the rankings the ad appears, and the more likely it is that web searchers will see the ad.
5 Easy Steps
1.Ensure you have a goal, a webpage and a landing page.
You will need these to direct your advertisement to, once someone clicks on your ad.
2.Create an Account.
Go to Google Adwords. Then click on the ‘Start Now’ icon at the top right of the page to create an account.
3.Create your Ads.
Sign into your account and follow the prompts. This is a simple process that Google guides you through step by step, where it is easiest to learn by doing. Here you create ads and choose keywords, which are words or phrases related to your business. For example the ad will look a little like this;
Headline: Beautiful Flowers
Description line 1: Gorgeous Blooms with a Wow!
Description line 2: Excellent Value, Order Online Now.
Display URL: www. flowers4sales .com
Destination URL: www. flowers4sales.com?&utm_id=buds.1
I will now explain a few key points that you need to know.
Keyword Choice is Imperative: it is very important to choose good keywords. These are the words that people will search for, that if you have selected them, will trigger your ad to be displayed. You will need to choose both general keywords and narrowly targeted keywords, and carefully evaluate the results. Here is a small example list;
Flowers for sale
Buy flowers
Florists
Florist shop
Gift Flowers
Wedding flowers
The list is endless but you need to specialise the list to suit what you are offering. To generate more keywords, enter a keyword into the Keyword Tool Box (once you sign in you will be redirected) and click on ‘search’. This will generate some relevant and some irrelevant keywords for you to select.
This will give you a good starting list. Later, you will want to add new keywords, and remove non-performing keywords. A good keyword is one that yields you conversions into customers or good leads.
Note: It is important to note that if you have keywords that are too general or are unrelated this may result in people clicking your ads and costing you money but not wanting to purchase anything, resulting in a loss for you.
The Campaign level: is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).
The Ad Group level: is where you enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.
Setting Your Budget: Your daily budget is the limit on the amount of money you are willing to pay each day for your campaign. As a rough guide a daily budget of $10 - $15 is a good amount to start off with. As you refine your campaign working out what ads brings you money and what don’t, you can increase and decrease this to create a more effective campaign.
Your Bid: In addition to your daily budget, you will need to set a maximum bid that you are willing to pay as a Cost Per Click (CPC). This is where you want to get the greatest number of quality clicks for your budget. If you bid too high your CPC will be too high using up your budget, but if you bid too low, you won’t be able to generate enough clicks. To start off with set your bid at $2.00, then adjust accordingly depending on your results. This requires some trial and error where you need to keep adjusting your price till you find the optimal bid.
4.Your ads appear on Google.
When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in your products. People can simply click your ad to make a purchase or learn more about you.
5.Monitor your results.
Now that your campaign is created you need to monitor the results to see what ads are making you money and what aren’t. The Adwords Report Centre allows you to easily create customized performance reports to help you track and manage multiple facets of your Adwords campaigns. To do this click on the reports link in your account, followed by clicking on ‘Create new report’. Then just follow the prompts again this is easy to learn by doing.
So now it’s time to follow these 5 easy steps and start using Google Adwords today to market your business. If used effectively this is a cost effective marketing tool that will help you to advertise your business to the right customers.